2024 Edges
Explore 41 cultural shifts shaping our world.
Future of
Employee Experience
From AI tools to rising temperatures, a fast-changing world is demanding a new approach to work.
Future of Food
Dig into four opportunities for disruptive growth in food.
ED\GE: Can Tech Rewrite Its Wrongs?
With techlash mounting, our latest zine outlines how businesses can build a brighter and more balanced tech future.
Life on the Edge
A documentary series that explores emerging subcultures related to one of our Edges.
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Backslash is a cultural intelligence unit powered by the global TBWA collective. Through a dynamic hybrid of strategy, data, and journalism, we turn today’s stories into tomorrow’s opportunities.
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